Internet Broadcasting under pressure
Have you heard of Internet Radio Equality Act (IREA)? This addition is about the level the playing field for internet radio broadcasters, like Pandora and satellite broadcastes like XM and Sirius.
Recent blog by Michael Robinson, creator of MP3.com guesstimates that the average royalty increase is in the 30% of what the radios are paying now. Please checked out Michael's full blog entry here.
From what I understand the major issue coming from the act is that there is an unavoidable per user cost, which is going to be pretty hard to digest for many radios who have users playing music in the background and constantly skipping to next. Thus unless the act is revisioned we are about to see either much more advertisements on our radio streams or some stations going silent.
Recent blog by Michael Robinson, creator of MP3.com guesstimates that the average royalty increase is in the 30% of what the radios are paying now. Please checked out Michael's full blog entry here.
From what I understand the major issue coming from the act is that there is an unavoidable per user cost, which is going to be pretty hard to digest for many radios who have users playing music in the background and constantly skipping to next. Thus unless the act is revisioned we are about to see either much more advertisements on our radio streams or some stations going silent.
Internet radio stations like Pandora might just be the future of radio. Pandora, and other radio stations like groovejunkie.com have made it so easy for users to find what they like, while offering them the option to expand their taste and potentially buy these artists' music. With minimal advertising these sites are making a fortune!
Kendra
Private Health Insurance
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Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
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Excellent article!
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Interestingly enough
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Excellent article!
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Excellent article!
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I think some people record songs and make records a certain way to cater to radio. If you're born to make commercial music that's cool. But if you're born to not make commercial records, maybe you're meant to cater to another market.
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